Tourism Product Development & Execution
The roadmap established under the Sustainable Tourism Development Plan provides the destination’s future tourism product development and diversification.
It is individual attractions, hotels, tourism products and services that form the commercial backbone of a thriving tourist industry.
Identifying and prioritising these businesses and aligning stakeholders to an agreed, goal-driven strategy will ensure an efficient and well monitored development plan.
Location
Selecting the best locations for tourism products and and ‘clusters’ increases their success and potential. Strategic planning must focus on development of sustainable products which benefit communities and tourists alike.
Design Teams
Developing attractions, public realm and hospitality requires the best people for the job; architects, project managers, consultants and contractors. We have made a considerable difference, assisting clients in getting the right people on board.
Programs
Planning from start-to-finish in development requires precise programs requiring diverse and specialist skill-sets. This minimises error, downtime and increases efficiency through coordination and communication.
Feasibility
Understanding a major tourism product commercially is one part of the equation. Understanding its contribution to the tourism value-chain and meeting both tourist and community expectations is more complex.
Project Briefs & Charters
Effectively defining each Product, Cluster or Masterplan is a key to establishing the principles, development concepts, feasibility and financial criteria...In precise terms, lays out what is expected from each Stakeholder.
Once agreed, it sets in motion the responsibilities and commitments from start to finish. We have initiated, defined and executed projects that have made major contributions to the tourist economy based in common goals, sustainability principles and aligned to the destination's strategy. Read
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Desirability & Viability
Commercial viability is only one aspect of tourist product development.
However Destination Development is not just a factor of a single business, but rather the result of a clear and aligned vision, with sustainability principles at its core....
Some of the world’s most enduring and sustainable tourism products and destinations were deemed “dreams” at inception, however the integrated and coordinated approach, the more likely is the ultimate success of attracting the desired target markets. Read
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Project Benchmarking
Benchmarking holds little value unless true comparisons can be made.
With over 250 destinations, resorts, hotel operators and tourist offering assessed over the past decade across +60 destinations, few others have the ability and knowledge to make true comparisons. ...
Sustainable destinations go to great lengths to plan and ensure their natural environments, national assets and local cultures to which the traveler is attracted
is preserved. Stability, and not just growth for growths’ sake, is the primary goal and principle.Read
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Hospitality Operations
We see a reoccurring need to ensure developments are ‘fit-for-purpose’.
Our approach is committed, driven by personal passion for sustainable tourism, hospitality...
and due diligence towards the environment, recognition that a sustainable future means we find a better way to do things.
From luxury resorts to ecotourism operators, from boutique hotels to spa design experts and operators, we believe there is a more sustainable way to operate hospitality, and we have a proven track record. Read More
Management
Managing the development of tourism products and services to ensure KPI’s are met and commercially aligned to the destinations’ Sustainable Tourism Development Strategy.
Teams
Identifying the right teams to execute the day to day operations of tourism products and services remains a real challenge tourism today. Increasingly dependent of systems and technology tourism requires specific skill sets and commitment to customer-facing roles.
Standards
Operating plans must be laid out to ensure that the product achieve its purpose within the commercial value chain. Tools for monitoring performance and controlling standards must be put into place to ensure sustainable growth.
Success
What does success look like? By boosting the value of tourism products and services, success hinges on building the relationships between the public and private sectors, with a focus on positively impacting the local community participation.
Project Management Office
The PMO can take many forms, varying from the ‘department’ responsible for transformation or being the coordination body between tourism sectors, or being responsible for the execution of specific products and services.
• Experience has shown that PMO’s are highly effective if armed with clear goals, and a mandate to execute the program they are responsible for. With an approved Project Charter underwritten by the destination at City, State or Cabinet level they are capable of driving successful projects.
• The PMO is equally effective if deployed within the Tourism Authority or to execute specific development projects, allowing the organisation to go about its routine business without interruption.